New VP Marketing At Atari's Computer Division
Sunnyvale, CA — February 2 -Rigdon Currie has joined Atari, Inc. as vice president of marketing for the Computer Division, the announcement made by Raymond E. Kassar, Atari chief executive officer and chairman of the board. In the newly created position, Currie will be responsible for marketing and sales of the Atari 400™ and 800™ personal computers, including peripherals and software.
"We are very pleased to welcome Currie aboard," said Kassar. "He comes to Atari at a time when his marketing experience, both domestic and international, will be particularly valuable. The demand for Atari personal computer systems has been rising dramatically. Currie's knowledge of worldwide computer marketing should facilitate our sales operation and allow the Computer Division to expand rapidly."
Currie will be reporting to Roger Badertscher, president of the Computer Division.
Previously, Currie spent more than 16 years with the Xerox Corporation in various managerial positions on the corporate staff and with Xerox Data Systems. For the past 3½ years he was vice president of marketing and planning for Diablo Systems, a Xerox subsidiary. While there, he led Diablo to increased sales of word-processing, small business and terminal products in the OEM and retail markets.
A native of Atlanta, Georgia, Currie received a bachelor's degree in industrial engineering from Georgia Institute of Technology in 1951, and received a master's degree in business administration from Harvard University in 1956.
Currie and his family reside in Palo Alto, California.